Standard.site link cards are coming to Bluesky 👀
The Atmosphere keeps getting a little more blog shaped.
Starting today, Bluesky will display enhanced link cards when you share a post from any Standard.site powered publication. These new cards will include additional publication details built directly into the post preview.
This means when you share a post from platforms like pckt.blog, Leaflet, Offprint, WordPress, or any future Standard.site publisher, Bluesky can display much richer information about the publication behind the post.
Instead of the generic link previews that are prevalent across the web that just show an image, title, and description, posts can now include things like:
- the publisher's icon
- theme colors from the blog
- publisher and author details
- a direct link to the publication
- prompts to subscribe to the blog
It makes blog posts feel more alive when shared across the Atmosphere. Instead of posts feeling like detached URLs, posts are able to have much more personality and better reflect the publication's actual identity.
If you've been along with us for a while, you know that we care deeply about atmospheric publishing. Standard.site exists to make posts easier to discover across many platforms.
A blog post shouldn't be trapped inside one app.
Whether that post is published on pckt, Leaflet, Offprint, or somewhere else entirely, if it follows the Standard.site format, it can travel across readers, feeds, search engines, and future applications built on top of this standard.
Discovery no longer has to depend on a single centralized platform like Substack or Medium.
Standard.site posts are already being indexed and surfaced across a growing ecosystem of readers and discovery tools like:
The new Bluesky cards are a small feature on the surface, but they point towards a much larger picture.
An ecosystem where long-form publishing can be much more open and connected. We can share community between many different apps and grow together rather than apart.
As more people publish with Standard.site, and more developers build tools around it, writers and readers alike will benefit from better discovery and interoperability across the Atmosphere.
With Bluesky, we're already exploring ideas like:
- search experiences for Standard.site content
- indexes of posts on writer profiles
- the ability to recommend articles
- subscribing to publications right from the app
More than just a social network, the open social web is becoming a publishing network, where written works can be widely distributed in new and exciting ways.
We're very excited about building the next generation of blogging. One that feels much more social, connected, and alive.
Thank you for being with us along the way.
-pckt
